For solo estheticians who want a business that works without the guesswork.

You love what you do. You've built something you're proud of. But let's be honest--some days, running your business feels more like a guessing game than a strategy.

  • One month, you're fully booked. The next? Crickets.
  • You raise your prices, but still wonder if you're charging enough.
  • You're working hard, but your bank account doesn't reflect it.

You're not doing anything wrong---but you are missing a clear plan.

Profit on Purpose gives you a step-by-step system to price your services, create steady income, and grow your business with confidence--so you always know what's working, what's not, and what to do next.

Get Lifetime Access for $99

With Profit on Purpose, You'll Finally Have:

  • A Business That Runs Like a Well-Oiled Machine – No more winging it. You'll understand exactly how your business makes money and how to make more of it--without burnout.

  • Pricing That Works for YOU – You'll know exactly what to charge, so you're profitable without second-guessing yourself.

  • A Step-by-Step System for Growth – Whether you want $5K months or $20K months, you'll have a clear plan to get there. No more guessing. No more "hope marketing."
  • Consistent, Predictible Income - Instead of chasing new clients, you'll  build a business that keeps them coming back (and referring their friends).

This is the no-BS roadmap solo estheticians wish existed when they started.

The real reason your business feels challenging right now...

You know your work is valuable. But knowing that isn't enough to build a profitable business.

The real reason you're struggling?

No one ever taught you how to run a business.

  • How to set prices that actually pay you.
  • How to track your numbers so you know what's working.
  • How to build a loyal clientele instead of always looking for new people.

That's where Profit on Purpose comes in.

This course removes the guesswork and gives you a proven plan—so you can stop grinding and start growing.

 

What You'll Learn in
Profit on Purpose

MODULE 1: THE GAME
Understanding Your Business Machine

  • Your business is NOT a mystery. It runs like a machine—with predictable inputs and outputs.

  • Learn the three key factors that determine how much money you make.

  • Find out what's broken in your business—and how to fix it.
MODULE 2: YOUR PURPOSE
Defining Your Purpose & Unique Value

  • If you're marketing to everyone, you're marketing to no one.

  • Get crystal clear on who you serve, how you serve them, and why they should choose you.

  • Learn why infusing purpose into your business makes you more money (and keeps you sane). 
MODULE 3: YOUR STRATEGY
Creating Your Winning Strategy

  • The exact formula for pricing your services for profit.

  • How to attract and retain clients—so you're not constantly chasing new ones.

  • The systems that keep your business growing (without running you into the ground).
MODULE 4: ANALYSIS & REPEAT
Scaling with Confidence

  • The simple way to track your numbers (without spreadsheets).

  • How to spot breakdowns before they become big problems.

  • A repeatable process for steady, stress-free growth.

Bottom line? If you want a business that pays you well and feels aligned with your purpose—this is the blueprint.

Get Started Now!

Jessica Rom

The Million Dollar Solo Esthetician Who Failed... 

So You Don’t Have To

At 23 years old, I started my business the way most solo estheticians do—excited, passionate, and completely winging it. I knew I was great at skin, but no one had ever taught me how to run a business. So I did what everyone says you’re supposed to do: worked long hours, took every client I could, and hoped that being “booked and busy” would somehow add up to success... But it didn’t.

That’s when I stopped guessing and started treating my business like a business. Within 18 months, I scaled to six figures as a solo esthetician—not by grinding harder, but by building a system that made my income predictable and sustainable.

From there, I expanded into a full-day spa, and when the 2008 recession hit, I figured out how to make more while working less—by increasing value, not hours. However... I also learned that business without purpose is just another form of burnout.

So I started over.

With Solo Esthetician Love, I built a business that worked for me. I created programs that helped estheticians break out of survival mode. I launched a six-figure product that sold entirely through word of mouth, proving that when you have the right strategy, you don’t have to chase success—it comes to you.

And that’s exactly what I teach inside Profit on Purpose.

Because the biggest myth in this industry? That being "booked and busy" means you're profitable.

Spoiler: It doesn’t.

You don’t need more certifications, more treatments, or more hours in the treatment room. You need a clear plan—one that ensures your business pays you well, attracts the right clients, and supports the life you actually want.

And that’s exactly what you’ll get inside Profit on Purpose.

Get Lifetime Access for $99
Right now, your business is running you instead of the other way around:

 

  • You wake up already calculating—wondering if this month will be enough to cover your expenses.

  • Some weeks, you’re slammed. Other weeks, you’re staring at gaps in your schedule, hoping last-minute bookings fill them in.

  • You keep telling yourself you’ll sit down and figure out your pricing, your numbers, your plan—but there’s always something more urgent, and another month slips by.

  • You love what you do, but the constant uncertainty is draining. You didn’t start this business to feel stuck.
Now imagine this instead…


  • You wake up calm, knowing exactly what you need to make, how to make it, and that your business is actually working for you.

  • Instead of constantly searching for new clients, you have a system that keeps them coming back—and sending their friends.

     

  • You price your services with confidence, knowing they’re right—for you, your clients, and your long-term success.

      

  • You’re still doing the work you love—but now, you’re in control.

Profit on Purpose is the bridge between working hard and working smart—so your business finally gives back to you.

SIGN ME UP!

What Happens When You Stop Guessing and Start Running Your Business on Purpose?

  • Full Clarity Around Your Numbers – No more hoping you’re profitable—you’ll know exactly how much you need to make, how to price your services, and where your revenue is coming from.

  • Steady, Predictable Income – Say goodbye to the feast-or-famine cycle. With the right pricing and retention strategy, you’ll create consistent cash flow month after month.

  • Confidence in Your Pricing – No more second-guessing or comparing yourself to others. You’ll price with certainty, knowing your rates are strategic, sustainable, and aligned with your worth.

  • A Business That Works for You – Instead of constantly chasing clients and scrambling to stay afloat, you’ll have a clear structure that allows you to grow, scale, and create the impact you’re meant to make—without burning out.

Success isn’t about luck. It’s about strategy. Profit on Purpose gives you the plan you need to make it happen.

Build Your Plan Here

Does This Sound Familiar?

  • You’re working nonstop, but when you check your bank account, it doesn’t reflect the effort you’re putting in.
  • You keep thinking one more thing will fix it—another certification, a new treatment, maybe a product line—but deep down, you wonder if the real issue is that you don’t have a solid plan for what you already have.
  • You know tracking your numbers is important, but every time you try, it feels overwhelming. What do you even look at? What actually matters?
  • Some months, your business is thriving. Other months, you’re scrambling. You love what you do, but the business side always feels like a moving target.

You don’t need to work harder—you need a strategy.

Profit on Purpose gives you the roadmap to turn your skills into a profitable, sustainable business—one that works for you, not the other way around.

Get Lifetime Access for $99

What's Included with

Profit on Purpose?

Lifetime Access to the Full Course – A step-by-step system designed specifically for solo estheticians to create predictable income, set prices with confidence, and build a business that actually works. No fluff, no guesswork—just a clear plan that gets results.

Exclusive Bonus:
The Office Hours Archive – Years of real coaching, real solutions, and real breakthroughs. Get insider access to recorded coaching calls where estheticians just like you tackled pricing struggles, business challenges, and roadblocks—so you can learn from their experiences and move forward faster.

Inside the archive, you'll:

  • See real-world examples of estheticians overcoming the same struggles you’re facing.
  • Get insights you didn’t even know you needed.
  • Learn from other people’s questions, so you don’t have to figure it all out on your own.
Total Value: $2,500+
Today's Price: $99
Get Instant Access Now!

Why Profit on Purpose is Different

Most business courses for estheticians fall into one of two traps:

    • Fluff-heavy “mindset” programs that tell you to “charge your worth” but never actually show you how.
    • Rigid, step-by-step formulas that expect you to follow someone else’s exact path—without considering that your business, your clients, and your goals are unique.

Profit on Purpose is different. It doesn't give you a one-size-fits-all template—it gives you the tools to build a business that fits you.

Here's what sets it apart:

  • It’s made for solo estheticians—not just any business owner. You won’t get vague, repurposed advice. This course is specifically designed for estheticians who want a business that’s profitable and fulfilling—without burnout.
  • It’s not just about making more money—it’s about making it work for you. This isn’t about blindly raising your prices and hoping for the best. You’ll learn how to structure your business in a way that feels good and actually pays you what you deserve.
  • It gives you clarity in your numbers—without spreadsheets or stress. No complicated formulas, just a practical way to track what’s working, what’s not, and how to adjust.
  • It’s a system you can use again and again. This isn’t a quick fix. It’s a repeatable process that helps you grow and scale on your terms—now and in the future.

If you’ve been looking for a business course that actually gets what you do—and why you do it—this is it.

Get Lifetime Access for $99

FAQ: Answers to Your Questions

WHAT ESTHETICIANS ARE SAYING

"Over the last year, I have added around $15K of sales and I can attribute that to everything I have learned and applied from The Academy."

- Jenna Leigh Kapitan, Dallas, TX

"I HAVE BEEN SO BUSY! December has been my busiest month since opening and it is 100% because I'm following all of your advice!"

- Niki Pollastrini, Thousand Oaks, CA

"This Saturday marked 2 weeks since I started as a solo esthetician. I have been doing my best to follow your tips and recommendations from Profit on Purpose and implement them in my business. In these two weeks I have managed to make about $1,300. I'm honestly so happy because I didn't think I could have made that by this time, not even in a month.."

- Jennifer Verastegui, Laredo, TX

This is Your Moment:
Which Path Will You Choose?

You’ve put in the work. You’ve built something from the ground up. But without a clear plan, you’re always going to feel like you’re one step away from making it work.

Right now, you have two choices.

Either you can:

  • Keep winging it—hoping your prices are right, hoping new clients keep finding you, hoping next month will be better.
  • Keep feeling like your business is almost where you want it to be… but never quite stable, never quite predictable, never quite enough.

Or you can make the choice to take control—today:

  • Build a business that actually supports you instead of draining you.
  • Learn exactly how to price, plan, and track your numbers so you know what’s working—and what’s not.
  • Create a repeatable system for steady, predictable income—so you can stop scrambling and start scaling.

This isn't about waiting for “the right time.”

The right time is right now.

The longer you put off having a real strategy, the longer you’ll stay stuck in the cycle of uncertainty.

Start Making Profit on Purpose
No subscriptions, no recurring fees—
just the exact roadmap you need to build a profitable, sustainable business starting today.